Rebranding-Wizards of the Coast

For this class we were given the semester-long assignment to rebrand an existing company of our choosing. Since I'm working on finishing the rebranding of my own game, Realm Warfare, I decided to use the RPG and table-top game company, "Wizards of the Coast." The target audience for their games is who I am aiming for with my game.
As part of my rebranding design I'm trying to include younger audiences to expand their product line and target audience. I'm also hoping to develop better Public Relations in the minds of parents, since a lot of their name brands currently don't sit well in a family setting (Example: Dungeons & Dragons).
This campaign is designed to allow entire families to become involved in game playing and thereby increase relations and communications. It will also allow younger audiences to grow into their current versions.